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| Client: |
| Coca-Cola (Fountain Sales) |
Objective: |
| Generate impulse purchase. |
Solution: |
| Incorporate into the paper cup design an instant win mechanic, which enables consumers to instantly win an Ice Cold Rage in Scandinavia … plus heaps of other prizes. Consumers simply punch out a semi circle from the lip of the cup and unroll it to reveal three prize symbols. If the symbols match, the consumer instantly wins the corresponding prize. |